Understanding the Seasonal Risk
As we roll into the fall season, fleet managers and commercial drivers face unique challenges on the road. The months from October to December are particularly tricky due to an increase in deer activity. Deer collisions not only pose safety risks but also lead to significant financial disruptions. With over $1 billion in annual damages attributed to deer collisions and average repair costs hitting $3,000, being proactive about safety is essential.
Proactive Steps to Minimize Risk
Here are some practical safety tips designed especially for commercial drivers to help mitigate the risks and maintain business continuity:
Be Wary of Peak Activity Periods
Deer are most active at dawn, dusk, and overnight. Be extra vigilant during these times to reduce the likelihood of collisions.
Leverage Your High Beams
When driving in non-traffic areas, use high beams to identify deer from a greater distance. This extra visibility can provide crucial reaction time.
Watch for Deer Crossing Warnings
Adhere to deer crossing signs, especially in high-traffic areas. These indicators are strategically placed where deer activity is historically common.
Avoid Swerving
If a collision seems imminent, brake firmly while maintaining your lane. Swerving can lead to loss of vehicle control or a more severe roadside accident.
Stay Alert for Multiple Deer
Deer usually travel in groups. If you see one, keep an eye out for others near the road.
Post-Collision Procedures
If you hit a deer, prioritize moving to a safe location. Use your hazard lights, contact law enforcement, and notify your insurance company promptly.
Why These Tips Matter
Implementing these safety measures isn't just about avoiding harm—it's about preventing costly downtime. Protect your drivers, your vehicles, and the revenue stream they support. With awareness and preparation, many of these incidents are preventable.
Take Action Now
Both fleet managers and drivers should use this time to review current commercial auto insurance policies. Consider reaching out for further risk management guidance to ensure comprehensive protection against such hazards.
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