About Insurance Designers

A Legacy of Service Since 1968

Insurance Designers was founded in 1968 in Pocatello, Idaho, with one mission: to make insurance simpler, more personal, and more effective for every client. Today, we continue that tradition from our home in Chubbuck—serving individuals, families, and businesses across Idaho and Utah with the same commitment to care and clarity that’s defined us for over five decades.

We’re an independent insurance agency representing over 30 trusted carriers, giving us the flexibility to craft policies that truly fit your needs. Whether you need life insurance services in Idaho or cyber liability coverage for your growing business, we’re equipped to help—with options, experience, and heart.

Built on Relationships

Community-Minded, Client-First

We’ve always believed that a team approach leads to better outcomes. That’s why we bring together a diverse group of experienced professionals who all share one goal: to put the client first. Each member of our staff plays a vital role in making sure your questions are answered, your coverage is complete, and your experience with us is both easy and reassuring.

Tonya Nield, Benjamin Nield, Alex Nield, Derek Holman, and Jared Christensen offer decades of combined insight and are always ready to help you make informed decisions. Emily Erickson and Rikki Capell make sure every phone call and office visit is met with warm, dependable service.

Whether you're securing auto insurance in Pocatello or exploring group health insurance for your Utah company, you'll find the same thoughtful guidance and attention to detail.

Our Philosophy

Every Client, Every Need—Handled Personally

We know that insurance isn’t one-size-fits-all. That’s why every client gets our full attention and a tailored approach. Our job is to help you anticipate life’s challenges and protect what matters most—with the right policy, the right carrier, and the right support.

We’re proud to be known for explaining even the most complex coverage in easy-to-understand terms. Whether you’re navigating your first renters policy or running a multi-generational family business, we’re here to help you make smart, confident decisions.